Joe's Thoughts : What's in a Logo?
There is one question we’re often asked that is not listed on our websites or any FAQ. “What is your logo supposed to symbolize?” A logo, probably more than any other single aspect, is something that represents the company to the customer, a symbol that stays in the mind of the viewer. This symbol can be more than just a picture. At its best, it can become a representation of what the company stands for and the concepts behind it. For example, the Starbuck’s logo evokes the smell of fresh ground coffee, just as Coca Cola’s logo induces a strong sense of nostalgia for the past.
Now if you’ve seen the Webgistix logo, you might be asking why we’ve kept it the same for over ten years. It’s an orange circle with a blue W, what’s so special about it? And what, exactly, are those two dots supposed to be?
The history behind this began when we first started Webgistix back in 2001. At the time, Webgistix was a concept. We didn’t have warehouses or employees. We had a plan, and a vision. It was with these in mind that we created the logo, which represents more than a single idea. It stands for global eCommerce, with the circle representing the world. It symbolizes two people from different nationalities, joining hands in harmony. It symbolizes the customer – vendor relationship and also the buyer – seller relationship. It symbolizes the two radically different concepts of Webgistix, online commerce and offline fulfillment. It represents all these things, all these opposing forces, coming together and raising their hands in victory. That’s what that logo means to us, and what I see when I look at it. Depending on the story behind them, logos can grow to become the most significant part of your brand.
Do you have a story to share about the logo of your company?